PPC Management
Pay-Per-Click AdvertisingEvery Click Working Harder.
Put your business in front of customers at the exact moment they're searching. We build and manage Google Ads and Microsoft Advertising campaigns that turn ad spend into enquiries and sales, not wasted clicks.
Paid Search That Performs
From your first campaign to scaling a high-spend account, we manage every part of your paid advertising.
Google Search Ads
Appear at the top of Google the moment customers search for what you offer. We build tightly themed campaigns around high-intent keywords so your budget goes on searches that convert.
Performance Max
Reach customers across Search, YouTube, Display, Gmail and Maps from a single campaign. We structure asset groups, audience signals and conversion goals so Google's automation works for you, not against you.
Shopping Campaigns
Put your products, prices and images in front of ready-to-buy shoppers. We optimise your Merchant Center feed and bidding so your best-margin products get the visibility they deserve.
Remarketing
Most visitors don't buy on their first visit. Remarketing keeps your brand in front of people who have already shown interest, bringing them back when they're ready to act.
Microsoft Advertising
Bing and the wider Microsoft network often deliver lower cost-per-click with a professional, high-value audience. We mirror and adapt your best Google campaigns to capture this extra traffic.
Conversion Tracking
You cannot optimise what you do not measure. We set up accurate tracking for calls, forms and sales with Google Tag Manager and GA4, so every decision is based on real results.
How We Manage Your Campaigns
A structured, test-and-learn approach that improves results month after month
Account Audit
Already running ads? We review your account structure, keywords, search terms, bidding and tracking to find wasted spend and missed opportunities. Starting fresh? We research your market and competitors first.
Strategy & Tracking
We agree clear goals, whether that is leads, sales or cost per acquisition, and make sure conversion tracking is recording accurately before a single penny is spent.
Campaign Build
We build campaigns with focused ad groups, compelling ad copy, relevant extensions and negative keyword lists designed to filter out irrelevant clicks from day one.
Optimise Continuously
We review search terms, adjust bids, test new ads and refine audiences on an ongoing basis. Small, consistent improvements compound into significantly better returns over time.
Report & Scale
Clear monthly reporting shows what you spent, what it generated and what we're doing next. When campaigns are profitable, we identify where extra budget will deliver the best return.
Why Choose JJS Digital for PPC?
Transparent management focused on the numbers that matter to your business
Instant Visibility
Unlike SEO, paid search can put you in front of customers as soon as your campaigns go live.
You Own Your Account
Your ad account, data and history always belong to you. No lock-ins and no holding accounts hostage.
Wasted Spend Eliminated
Regular search term reviews and negative keywords stop your budget leaking on irrelevant clicks.
Honest Reporting
We report on leads, sales and cost per acquisition, not just impressions and clicks.
Joined-Up Marketing
PPC insights feed into your SEO and website, so every channel gets smarter together.
Landing Page Expertise
As web designers too, we can improve the pages your ads send traffic to, lifting conversion rates.
PPC Management Packages
Management fees are tailored to your ad spend and campaign complexity. Ad spend is paid directly to the ad platform.
Launch
For businesses new to PPC or with smaller budgets
- Keyword & Competitor Research
- Google Search Campaign Build
- Conversion Tracking Setup
- Ad Copy & Extensions
- Negative Keyword Management
- Monthly Optimisation
- Monthly Performance Report
Growth
For established advertisers ready to scale
- Everything in Launch
- Performance Max or Shopping Campaigns
- Remarketing Campaigns
- GA4 & Google Tag Manager Configuration
- Weekly Search Term Reviews
- Ongoing Ad Copy Testing
- Landing Page Recommendations
- Monthly Strategy Call
Scale
For multi-channel and higher-spend accounts
- Everything in Growth
- Microsoft Advertising Campaigns
- Advanced Audience Segmentation
- Offline & Call Conversion Tracking
- Custom Reporting Dashboard
- Landing Page Design & Testing
- Budget Forecasting & Planning
- Priority Support
Frequently Asked Questions
Everything you need to know about PPC management
How much should I spend on Google Ads?
It depends on your industry, location and goals. Some local businesses see good results from a few hundred pounds a month, while competitive markets need more. We'll look at keyword costs and competition in your market and recommend a realistic starting budget before you commit.
Is the management fee separate from my ad spend?
Yes. Your ad spend is paid directly to Google or Microsoft from your own account, so you always have full visibility of what is being spent. Our management fee covers the strategy, build, optimisation and reporting work.
How quickly will I see results?
Ads can start generating clicks and enquiries within days of launch. The first few weeks are a learning period where we gather data and refine targeting, and performance typically improves significantly over the first two to three months.
Can you take over my existing Google Ads account?
Absolutely. We start with a full audit of your current account, then keep what is working and fix what is not. You keep all of your historical data, which helps campaigns perform better than starting from scratch.
Do I need to sign a long-term contract?
We ask for an initial period to allow campaigns to properly learn and optimise, after which we work on a rolling basis. We'd rather keep clients because of results than because of contracts.
Should I invest in PPC or SEO?
They work best together. PPC delivers immediate visibility and data on which keywords convert, while SEO builds long-term organic traffic that does not cost per click. We can advise on the right balance for your budget and timescales.
Stop Wasting Ad Spend
Get a free, no-obligation review of your Google Ads account or market. We'll show you where your budget is going and how to get more from every pound.
Claim Your Free PPC Audit