B2B SEO Agency Reach Buyers Before They Shortlist.

In B2B, low search volume isn't the problem. The problem is reaching the right few hundred people at each stage of their research, then proving it worked when the deal closes six months later.

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Quoted against a fixed scope
No lock-in contracts
SEO from £299 a month

B2B search looks nothing like retail. Your buyers’ search terms might get fifty searches a month, and that’s fine when one new client covers the cost many times over. As a B2B SEO agency, we chase the searches made by people with a budget and a problem, and we measure the work in sales conversations, not visits.

Your buyers decide before they speak to you

Gartner’s research on B2B buying found that buyers spend only around 17% of their buying time with potential suppliers. They spend the rest researching, talking among themselves and comparing options alone. Split that 17% across a shortlist, and each supplier gets a sliver.

So buyers make most of the decision on websites: yours and your rivals’. By the time they fill in your form, most have already decided whether you’re credible. B2B SEO puts you in front of them, again and again, while they decide.

The searches that matter at each stage

A buyer’s searches change as they near a decision. Each stage needs a different page, and most B2B sites only have pages for the last one.

Spotting a problem
“why is our month-end close taking so long”
Needs A practical guide that names the problem and its causes
Looking for a fix
“outsourced finance team for manufacturers”
Needs A service page and an industry page
Shortlisting
“[rival] alternatives, [service] pricing UK”
Needs Comparison, alternatives and pricing pages
Checking you out
“[your company] reviews, case studies”
Needs Case studies, review profiles and a clear about page

Miss the early stages and you only ever compete on price.

Zero search volume doesn’t mean zero searches

Keyword tools work from samples and round small numbers down. A phrase your buyers type every week can show as “0” or “10”, so agencies that rely on tools never see it.

So we start with your sales team, not a keyword database. The questions prospects ask on calls, the objections that lose deals and the words customers use in their own emails make the best B2B keywords. We then check which of those people search for, and build pages around them.

Send us the questions your buyers ask. We'll show you which ones they search for.

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What’s included in our B2B SEO services

Keyword research
From your sales calls and CRM notes first, keyword tools second.
Service and solution pages
One clear page for each thing you sell and each problem you solve, written for the person who signs off the purchase.
Comparison pages
"X vs Y" pages, pricing explainers and alternatives pages: what buyers read just before they shortlist.
Industry pages
A page for each sector you sell into, so a buyer in logistics sees their own problems, not a generic pitch.
Technical fixes
Making sure Google can find, read and load every page, and cleaning up after past redesigns.
Links and mentions
From trade publications, associations and partners your buyers already read.
Pipeline reporting
Organic leads followed into your CRM where possible, so you see which pages started real sales conversations.

Measuring SEO when the sale takes months

If a deal closes six months after the first visit, a monthly traffic report tells you little. Three things make the picture clear.

Hidden form fields record the page and source of every enquiry, and pass them to your CRM with the lead. A “How did you hear about us?” box catches the buyer who read your guides for months, then typed your name straight in. Analytics records that buyer as direct traffic. A quarterly pipeline review traces closed deals back to the first page they read, so the numbers match your sales cycle.

Rankings and qualified enquiries move before closed deals do. Every report says which is which.

Is B2B SEO worth it for you?

In B2B, one client can pay for years of SEO. Put in your own numbers and see where you break even.

Is SEO worth it for you? Run the numbers.

What's a new client worth to you in their first year?Extra clients a year from search: 2

Extra revenue a year

£20,000

SEO at our £299 a month minimum

£3,588

Return on that minimum

5.6×

This shows break-even, not a forecast. Your quote depends on scope, and we'll tell you if the numbers don't stack up.

Who B2B SEO suits, and who it doesn’t

A good fit if

You sell considered purchases: professional services, software, manufacturing, specialist supply
A handful of extra leads a year makes a real difference
Someone can spare an hour a month to review content

Not a good fit if

All your work comes through public tenders or existing relationships
Your buyers never search for suppliers
You need leads this month, not this year

Got an in-house marketing team that needs direction, not delivery? Our SEO consultancy may suit you better. See everything we do on our SEO services page.

Common questions

What's included in your B2B SEO services?

Keyword research built from your sales calls, pages for each service and the problems it solves, comparison and pricing pages, industry pages, technical fixes, links from trade press and partners, and reporting that follows organic leads into your CRM where possible.

How much does B2B SEO cost?

It depends on how many services and sectors you sell into, how much content you already have and how hard your market is to rank in. We look at your site and rivals first, then quote a fixed scope. Our SEO work starts from £299 a month, and there's no lock-in contract.

How long does B2B SEO take to work?

Rankings and qualified enquiries usually start to move within a few months. Closed revenue follows your normal sales cycle. If deals take six months to close, the full picture takes at least that long, and we report the early signs in the meantime.

Our keywords have tiny search volumes. Is SEO still worth it?

Often, yes. A term with thirty searches a month can be worth more than one with three thousand if your buyers make those thirty searches. What matters is what a new client is worth to you, not the size of the number in a keyword tool.

Can you work with our sales team and CRM?

We'd like to. Sales calls show the questions buyers actually ask, and your CRM is the only place to see which organic leads became revenue. An hour with your sales team at the start makes the keyword research far sharper.

Do you work with SaaS companies?

Yes. Software has its own patterns, such as free trials, integration pages and comparison searches, so we treat it as its own kind of project.

Get a quote for B2B SEO

Tell us a little about your business. We look at your site before we reply, and tell you plainly what we’d do first and whether it’s worth doing.

What happens next

We study your site, your rivals and the terms your buyers are likely to use, before we speak.
On the call we ask how deals happen: who's involved, how long it takes and what a good client is worth.
You get a plan with a clear first step and a fixed-scope quote. If SEO doesn't suit how you sell, we'll tell you.