Local SEO Services Get Found on the Map.
Most local searches end at the map. We find out why you're missing from it in the towns you cover, then fix the causes in order of how many calls each one costs you.
- Quoted against a fixed scope
- No lock-in contracts
- SEO from £299 a month
When someone needs a plumber, an accountant or a dentist, they search, look at three listings on the map and ring one. Our local SEO services make you one of those three, in every town you cover, not just the one on your letterhead.
How Google decides who appears on the map
Google ranks local results on three things: relevance, distance and prominence. Here’s what each means for you.
Distance
Fixed
Where the searcher stands and where your office sits. It's why a business tops the map on its own high street and vanishes two miles away.
Relevance
Cheapest to fix
Your main business category outweighs everything else on your profile. A heating engineer listed only as "Plumber" won't show for boiler searches.
Prominence
Slow to build
Reviews, links, mentions and how well your website ranks. It takes time, and rivals struggle to copy it once you have it.
So we fix relevance first, build prominence month by month, and use town pages to reach the places distance rules out.
You can’t move your office. You can change what Google thinks you do.
Why the ranking you see isn’t the one your customers see
Search for your trade from your desk and you’ll probably look fine. You’re searching from the one spot where distance favours you.
Pick a searcher to see their map
Searcher A sees
- Your business
- Another local firm
- Another local firm
You’re first. This is the view from your desk, and why everything looks fine.
Searcher B sees
- A firm closer to them
- A firm closer to them
- A firm with more reviews
You: further down, under “More places”
You’ve slipped below the top three. Most people never tap “More places”.
Searcher C sees
- A firm in their town
- A firm in their town
- A firm in their town
You: not shown
You don’t appear at all. A page about this town is how you get back in.
A customer three miles away sees a different map, and so does one across town. We check where you appear from the towns you serve, not from your office. You’ll see where you show, where you fade and which rival takes over. That usually explains why calls come from one area and not another.
Want to see your map from your customers' side? We'll check it before we quote.
Get a quoteWhat our local SEO services include
Google Business Profile
The right main and extra categories, your services, photos, posts and Q&A, so Google knows what you do and where.
Town pages
One page for each town you serve, written about that area and your work there. Not one page with the town name swapped.
Directory clean-up
Your name, address and phone number the same on every directory and listing site, with duplicates and old addresses removed.
Reviews routine
An easy way to ask happy customers for a review at the right moment, and a reply to every one.
Website fixes
Page titles, internal links, and the hidden code that tells Google your address and opening hours.
Local links
Suppliers, trade bodies, local press and sponsorships: links that show you belong to the area.
Monthly report
Calls, direction requests, enquiries, your map position in each town, and the pages that brought in work.
Map or website: where should the effort go?
Most local businesses need both. The split depends on how your customers buy.
Trades and walk-in businesses get their calls straight from the map, so the profile matters most. Spend months on the website first and you’ll have good pages few people reach.
Solicitors, accountants and private clinics work the other way. Customers read before they call. A strong profile in front of a thin page wastes the click, and the enquiry goes to a rival with a better page.
How does your profile score?
Tick what’s true for your business today. It takes thirty seconds, and each gap you find is a reason you’re losing calls to a rival.
Mistakes that get a profile suspended
A suspended profile drops off the map overnight, and the calls stop with it. The usual causes are avoidable:
- Search terms added to the business name (“Smith Plumbing – Emergency Plumber Leeds”)
- A virtual office or PO box as the address
- A second profile for the same business at the same address
- Reviews from staff, family or paid services
We’ll spot these before they cost you. If Google has already suspended your profile, we handle Google Business Profile reinstatement as a separate job, then rebuild your visibility.
Who local SEO suits, and who it doesn’t
A good fit if
- You have a real address or a set service area
- You can take on more work
- Some happy customers will leave a review
- You’re a trade, clinic, professional service, salon or hospitality business
Not a good fit if
- You want to rank in towns where you don’t work
- You need calls this week. Paid search or Local Services Ads will get you there faster
- Nobody can reply to reviews or enquiries
Local SEO is part of our wider SEO services. If the problem turns out to be technical, the same team handles it.
Common questions
What do your local SEO services include?
Google Business Profile work, a page for each town you serve, directory clean-up, a reviews routine, fixes to your website, and local links. Each month we report calls, direction requests and enquiries, and where you appear on the map in each town.
How much does local SEO cost?
It depends on how many towns you cover and how hard your trade is to rank for in them. One clinic in a market town is a smaller job than a firm covering half a county. We look at your profile and the map first, then quote a fixed scope. Our SEO work starts from £299 a month, and there's no lock-in contract.
How long does local SEO take to work?
Profile and directory fixes can show within a few weeks. Ranking in towns where you've never appeared, or against strong rivals, usually takes a few months. If you already sit just outside the top three, it tends to come faster.
Can you get us ranking in towns where we don't have an office?
Usually, yes, with a page for each town you genuinely work in. Map positions fade with distance from your address, so these pages win the searches your profile can't reach. We won't build pages for towns you don't serve.
Do you need access to our Google Business Profile?
Yes. You add us as a manager, so you stay the owner and can remove us at any time. We'll need access to your website too.
Do you write or buy reviews?
No. Fake reviews break Google's rules and can get a profile suspended. We set up a simple way to ask real customers, and help you reply to every review.
Get a quote for local SEO
Tell us a little about your business. We look at your site before we reply, and tell you plainly what we’d do first and whether it’s worth doing.
What happens next
- We check your Google Business Profile, your site and the map in the towns you serve, before we speak.
- We tell you who's beating you, why, and what we'd fix first. If a few changes you can make yourself would do most of the job, we'll say so.
- You get a fixed-scope quote. No lock-in contract.
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