Ecommerce SEO Services Rank the Pages That Sell.
Organic search should be the cheapest revenue your shop has. For most shops it isn't, because nobody built the pages that could rank to rank.
- Quoted against a fixed scope
- No lock-in contracts
- SEO from £299 a month
Most online shops have the same problem. The homepage ranks, a few products rank by accident, and the category pages that should bring in most of the revenue are thin, unwritten, or lost among filtered copies that Google can’t tell apart.
Our ecommerce SEO services fix that. Not traffic for its own sake: the pages that turn a search into a sale, in the order that pays you soonest.
Where the revenue is
Product pages catch searches from people who already know the exact item they want. Useful, but slow to grow, and the volume isn’t there.
Category pages are different. “Womens waterproof walking boots” is a category page’s job, and plenty of people search it with their card out and no brand in mind. Get those pages right and you compete for the searches that bring in revenue, not the ones that fill a report.
So we start with your catalogue and your margins, not a keyword list. There’s no point ranking a category you make nothing on.
Not sure which of your categories could earn the most? We'll tell you before we quote.
Get a quoteWhat’s included
Technical fix list
Duplicate and filtered pages, pagination, product URLs, site speed. In order of what's costing you most, not what's easiest to write up.
Category page plan
Which category pages should exist, which to merge or remove, what each one targets, and where the copy sits so shoppers still see products first.
Product page work
Titles, descriptions, image text and product data, at whatever scale your catalogue needs.
Internal links
Between categories, from guides into categories, and from products back up. The cheapest ranking gains on most shops.
Buying guides
Comparisons, size and fit help, and guides that feed your category pages, not a blog nobody reads.
Links
Press coverage and placements. In crowded retail markets, work on your own site only gets you so far.
Revenue reporting
Organic revenue, which pages earned it and what changed. Not positions with no money attached.
Platform matters less than you think
The commercial questions are the same on every platform: which categories deserve to rank, what your product pages say, how your links connect them. What changes is the technical baggage.
Which platform is your store on?
Shopify: fixed URLs, filter pages to manage
Shopify sorts out your page structure for you, then creates filtered and tagged collection pages that compete with the real ones.
- URL paths like /collections/ and /products/ can't change
- Tag and filter pages multiply fast
- Apps add scripts that slow every page
WooCommerce: full control, full responsibility
You can change anything, and plugins can break almost anything.
- Total control over URLs and templates
- Plugins clash and slow the site down
- Category and tag archives can duplicate each other
Magento: built for scale, slow to fix
Handles very large catalogues well, and takes longer to change when something's wrong.
- Copes with tens of thousands of products
- Layered navigation creates many filter pages
- Changes take longer to build and test
BigCommerce: hosted, with less template access
Speed and security are handled for you. Filtered search pages still need managing.
- Hosting and security looked after
- Filtered search pages need managing
- Less template access than self-hosted platforms
We work across all of them.
The platform decides how we make changes, not what we recommend.
Who this suits, and who it doesn’t
A good fit if
- You have a real product range and margin to reinvest
- Your organic revenue has stalled
- You’re about to move platform. Bring us in before the move, not after
Not a good fit if
- You need sales within a month. PPC management is the honest answer
- Your store is brand new, with a handful of products and no budget to build on
- Your whole catalogue is supplier copy every rival uses
We’d rather tell you that when you enquire than four months in. Ecommerce SEO is part of our wider SEO services, so if the job turns out to be more technical than commercial, the same team handles it.
Common questions
What's included in your ecommerce SEO services?
A technical fix list, a plan for which category pages should exist and what each one targets, product page work across the catalogue, internal links between categories and products, content for people about to buy, and link building. We report organic revenue and the pages that earned it, not a screenshot of rankings.
How much does ecommerce SEO cost?
It depends on the size of your catalogue and how crowded your market is. A 200-product shop and a 40,000-product retailer are different jobs. We look at your store first and quote a fixed scope, so you can see what you're paying for. Our SEO work starts from £299 a month, and there's no lock-in contract.
How long before we see results?
Technical fixes and product page work can show within a couple of months. Competitive category terms take longer, depending on how strong your site already is. If you're on page two for terms people search a lot, gains come faster than for a store starting from nothing.
Which ecommerce platforms do you work with?
Shopify and Shopify Plus, WooCommerce, BigCommerce and Magento. The commercial thinking is the same on all of them. What changes is the technical baggage each platform brings, and how much of the templates you can reach.
Do you work with dropshipping stores?
Sometimes, but we'll be straight about the odds. If fifty other stores sell the same supplier catalogue with the same descriptions, Google has no reason to prefer yours. Stores with their own range, photos or copy have far more to work with.
Do you need access to our theme and developers?
Usually, for the technical work. Much ecommerce SEO lives in templates, not a settings page. We can make the changes ourselves or hand your developers a precise list, whichever suits you.
Platform-specific services
Get a quote for ecommerce SEO
Tell us a little about your business. We look at your site before we reply, and tell you plainly what we’d do first and whether it’s worth doing.
What happens next
- We study the store before we speak: what Google has indexed, what your category pages target, which pages waste Google's time and who you're up against.
- You get a straight answer on what we'd do first, roughly what it's worth and whether it's worth doing at all.
- If your limit is product range or pricing, not search, we'll say so. If not, you get a fixed-scope quote.
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