Eamonn Kearns Heating & PlumbingHeating and plumbing in Bray, Co Wicklow, for 40 years
284 customer enquiries 85% of them from Google search
The website has become a steady source of calls and emails for Eamonn Kearns Heating & Plumbing, and 85% of its 284 enquiries come from Google search.
The challenge
Stuck on page 4
Homeowners searching for a plumber or boiler engineer in Greystones, Bray and South Dublin weren't finding the business.
What we did
A page for every area and service
Pages for each area covered and each core service, a clearer structure and local listings.
What changed
284 customer enquiries
178 calls, 101 emails and 5 forms, with 85% coming from Google search.
Results at a glance
The challenge
A local heating and plumbing business lives on the phone ringing. Eamonn Kearns needed homeowners searching for a plumber or boiler engineer in Greystones, Bray and South Dublin to find him, but the business averaged page 4 of Google, where few people ever look.
What we did
A page for each area covered
Dedicated pages for the areas the business works in, such as Greystones, Dun Laoghaire and Cabinteely.
Why
Homeowners search for a plumber or boiler engineer in their own area. Without a page for that area, the business doesn't show.
What it changed
“Gas boiler engineer Greystones” went from not ranking to 4th, and “Emergency plumber Dun Laoghaire” from not ranking to 8th.
A page for each service
Separate pages for each core service, from boiler servicing to gas installation.
Why
Someone with a broken boiler searches differently from someone planning a new installation. Each needs its own page.
What it changed
“Gas boiler repair Greystones” went from not ranking to 6th, “Gas boiler installation Greystones” to 7th, and “Gas installation” rose from 44th to 18th.
A clearer site structure
Each service and area page easy for Google to understand and for customers to navigate.
Why
A homeowner with a problem should reach the right page, and the phone number, in one click.
What it changed
“Plumber near me” rose from 22nd to 7th. First-page rankings grew from 78 to 139.
Local listings
Directory listings with the business's details, a core part of local SEO.
Why
Matching details across directories strengthen the business's presence in local search.
What it changed
Part of the work behind 284 customer enquiries, 85% of them from Google search.
The results
The business's average Google ranking improved by 55%, moving from page 4 to page 2, and it now appears on the first page for 139 searches. Its Greystones boiler pages broke onto page 1 for searches that brought no visibility before. Most importantly, the website has generated 284 customer enquiries, 85% of them from Google search.
Where they rank on Google now
Position on Google for each search. The lit zone is Google's first page. 4 of 6 searches didn't rank at all before.
- 4Gas boiler engineer GreystonesNot ranking beforeNew
- 6Gas boiler repair GreystonesNot ranking beforeNew
- 7Plumber near meWas 2215 places up
- 7Gas boiler installation GreystonesNot ranking beforeNew
- 8Emergency plumber Dun LaoghaireNot ranking beforeNew
- 18Gas installationWas 4426 places up