Managed IT providerManaged IT support and consultancy, Greater Manchester
Tripling first-page Google rankings for a Manchester IT provider
Three times as many first-page Google rankings, and visitors who find the company on Google are three times more likely to get in touch.
Local SEO, content and authority building
The challenge
Buried on page 6
IT support in Greater Manchester is crowded, and the business averaged page 6 of Google for the services and towns it cares about most.
What we did
A page for every town and sector
New content for each town and sector served, a clearer structure, local listings and guest posts on relevant sites.
What changed
3× first-page rankings
Visitors from Google enquire at three times the site average, and bring in 58% of all enquiries.
Results at a glance
The challenge
IT support in Greater Manchester is a crowded market. The business was buried deep in Google for the services and towns it cares about most, averaging page 6 of the results, so people searching for local IT support simply weren't finding it.
What we did
A page for each town served
Dedicated pages for each town the business covers, such as Bolton, Stockport and Liverpool.
Why
Businesses search for IT support with their town in the search. One general page can't rank in every town.
What it changed
“IT support Bolton” rose from 42nd to 4th, “IT support services Stockport” from 62nd to 10th, and “Business IT support Bolton” went from not ranking to 3rd.
A page for each sector served
Pages for the sectors the business specialises in, such as restaurants and accountancy firms.
Why
A restaurant owner or an accountant wants IT support that understands their trade, and searches for exactly that.
What it changed
“IT support for accountants Manchester” went from not ranking to 4th, and “IT support for restaurants” rose from 50th to 11th.
Service pages that say what the business does
Clear pages for each service the business offers, from managed IT support to IT consultancy.
Why
Buyers comparing providers need to see the service they're after, not a general overview.
What it changed
“IT consultancy services” rose from 75th to 8th.
A clearer site structure
Every service, town and sector page organised so Google and visitors can find it.
Why
When each search has one obvious page, Google knows which page to rank, and visitors land where they can act.
What it changed
First-page rankings rose from 15 to 46, and top-3 rankings from 4 to 13.
Local listings and guest posts
Directory listings, a core part of local SEO, and guest posts on relevant websites.
Why
Listings build local trust; articles on relevant sites grow the website's authority in Google's eyes.
What it changed
Part of the climb from an average Google position of 55.5 to 33.4.
The results
The website now appears on Google's first page for 46 searches, up from 15, with 13 of them in the top 3. Its town and sector pages do exactly what they were built to do, winning first-page rankings for local searches with buying intent. And the traffic SEO brings in is the most valuable the site gets: visitors from Google are three times more likely to enquire than the average visitor.
Where they rank on Google now
Position on Google for each search. The lit zone is Google's first page. 2 of 6 searches didn't rank at all before.
- 3Business IT support BoltonNot ranking beforeNew
- 4IT support BoltonWas 4238 places up
- 4IT support for accountants ManchesterNot ranking beforeNew
- 8IT consultancy servicesWas 7567 places up
- 10IT support services StockportWas 6252 places up
- 11IT support for restaurantsWas 5039 places up